![Weiai Wayne Xu](/sites/default/files/styles/media_library/public/portraits/2020-10/weiai-wayne-xu.png?itok=_HWTaefh)
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Department
I am a computational communication researcher. I use digital data to model opinion leadership, engagement and social capital during political events. My current research involves building a predictive model to explain returns in word-of-mouth and community engagement from advocacy groups' strategic social media targeting. I have also been building an intuitive Python & R toolkit for qualitative researchers to make sense of large-scale digital data.
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